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Blog

Notes from the decision layer.

Articles on decision intelligence, revenue growth management and planning, and news from Pragma, written by the team that builds and measures the decisions.

Article

Every decision needs a control group

A correlation sizes an opportunity, but only a causal method may promise an effect on the P&L. That is why every decision in Signal starts with its own control group.

Article

A potential is not a forecast

How the P&L Twin rebuilds the P&L from raw tables and keeps what was measured apart from what is still an estimate, so every decision is priced before it is approved.